On a recent flight from Boston, I overheard a conversation between friends talking about getting into better shape, exercise, and gyms. One person expressed frustration trying to lose weight despite having joined a health club. The other person, a member at the same health club, was espousing the virtues of using the club’s personal trainer.
Why would you hire a personal trainer when anyone can use the same exercise equipment without assistance? One reason is to have someone knowledgeable help select the right sequence of exercises to meet your defined goals. Based on progress, personal trainers make adjustments to client exercise routines. Also, meeting with a personal trainer each week adds an element of accountability. Their presence ensures commitment and provides motivation.
The benefits of a business or executive coach are exactly the same. Delivering expertise and providing accountability, desired results are much more likely to be achieved. Use of executive and business coaching is increasing because it’s a cost effective means of achieving phenomenal results for individuals, teams and businesses.
According to a recent survey of US companies (58% small and medium sized) the following benefits are attributable to business coaching:
- An increase in productivity
- Improved customer service
- Increased retention of senior people
- Reduction in costs
- Augmented bottom line profitability
The survey also reported that the individuals who received coaching saw improvement in:
- Working relationships with their direct reports
- Working relationships with their manager
- Team-building
- Reduction in conflict
- Business Relationships with clients
The first step in determining whether a business coach makes sense for you is to determine how serious you are about achieving your goals. Commitment is critical. If the commitment is there, you will benefit tremendously from the expertise and accountability an executive business coach can provide.
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